Customer experience is now a mission-critical differentiator for numerous brands, more so than price and product quality in many instances.
Yet, sometimes, even the most skilled and innovative business owners need a little help reframing their view of the CX landscape. That’s where customer experience quotes can help.
Quotes from some of the world’s most motivational leaders can help to broaden our minds and shake up our perspectives.
Here are some of the top customer experience quotes worth adding to your inspiration wall.
- Ken Blanchard
“Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.”
- Albert Schindler
“No amount of advertising can repair the damage done by failing to properly address a customer’s concern.”
- Steve Jobs
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”
- Ian Golding
A jigsaw puzzle is an extremely good analogy for the customer experience… you can only see the picture if you put the pieces together.
- Roy H. Williams
“The first step in exceeding your customer’s expectations is to know those expectations.”
- Jerry Gregoire
“We have entered the era of the customers. Today, providing customers with outstanding customer service is essential to building loyal customers and a long-lasting brand.”
- Arti Patel
Moving customers from intellectual loyalty to emotional loyalty is the name of the game in customer success.
- Warren Buffett
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
- Maya Angelou
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
- Bob Hooey
“If you are not taking care of your customers, your competitor will.”
- Clare Muscutt
“Building a good customer experience does not happen by accident. It happens by design.”
- Kerry Bodine
“Exceptional customer experiences are the only sustainable platform for competitive differentiation.”
- Kevin Stirtz
“Every contact we have with a customer influence whether or not they’ll come back. We have to be great every time or we’ll lose them.”
- Valeria Maltoni
“The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.”
- Bill Gates
“Your most unhappy customers are your greatest source of learning.”
- Joe Rice
“Instead of chasing customers for feedback and answers, what if you listened to what they are already saying?”
- Sam Walton
“There is only one boss. The customer.”
- Walt Disney
“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.”
- Eric Philip Cowell
“Always remember that everyone with whom you have a relationship has an invisible sign on their forehead that says ‘Make Me Feel Important.’ Treat them accordingly”
- Robert Spector
“Don’t reinvent the wheel. Focus on winning one customer at a time. Be honest and sincere. Do what’s right. There’s nothing magical about this. That’s been my guiding principle. To make it work, you have to live it every day. Make it your mindset.”
- Connie Elder
“Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back. Without customers there is no company!”
- Shep Hyken
“If we consistently exceed the expectations of employees, they will consistently exceed the expectations of our customers.”
- Robert Half
“When the customer comes first, the customer will last.”
- Ginger Conlon
“The most valuable resource you can give customers is your time. Listen to them to uncover their real needs. Only then can you find a way to solve their problems or meet their expectations. Treat the cause, not just the symptoms.”
- Cairo Amani
“Customers are important, they are the experts on what your product is, when we often get caught up in what our product could or will be.”
- Richard Branson
“The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.”
- Heather Williams
“Revolve your world around the customer and more customers will revolve around you.”
- Damon Richards
“Your customer doesn’t care how much you know until they know how much you care.”
- Gary Comer
“Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best way you can.”
- Pamela Nelson
“The customer tells us how to stay in business, best that we listen.”
- Donald Porter
“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.”
- Adrian Swinscoe
“If CX is art, are you an artist or are you just coloring in? Are you painting numbers or are you passionate about the outcome?”
- Clarie Boscq-Scott
“To create a delightful emotional experience you need to fulfil the basic customer expectations, meet the obvious customer expectations and strive for the exceeding customer expectations.”
- Lisa Masiello
“Happy customers are your biggest advocates and can become your most successful sales team.”
- Patricia Fripp
“It is not your customer’s job to remember you, it is your obligation and responsibility to make sure they don’t have the chance to forget you.”
- Jeannie Walters
“Research tells us it takes 12 positive experiences to make up for 1 negative experience. Elite brands provide about 22 positive experiences for each negative experience.”
- Seth Godin
“It’s easier to love a brand when the brand loves you back.”
- Henry Ford
“It is not the employer who pays the wages. Employers only handle the money… It is the customer who pays the wages.”
- Jason Boyce
“If you don’t address the problems your customers are having, you won’t survive.”
- Roger Dooley
“Customers’ perception of effort is more important than absolute metrics. If the customer thinks your process is high effort, it IS high effort, even if you are better than your competitors, or better than last year.”
- Jim Bush
“Getting service right is more than just a nice to do; it’s a must do. American consumers are willing to spend more with companies that provide outstanding service — ultimately, great service can drive sales and customer loyalty.”
- Mahatma Gandhi
“A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”
- Bhavish Aggarwal
“Our focus is on the customers and improving their experience. We believe that if we do that well, competition, prices, and profits will all take care of themselves.”
- John Rohn
“If you make a sale, you make a living. If you make an investment of time and good service in a customer, you can make a fortune.”
- Jane Knapp
“Being in a curiosity mindset means being fascinated by your customers and their reactions.”
- Colleen Barett
“To earn the respect (and eventually love) of your customers, you first have to respect those customers. That is why Golden Rule behavior is embraced by most of the winning companies.”
- Jes Kirkwood
“Customer experience is one of the two core pillars of customer retention; the thing is, you can’t grow if your customers don’t stick around.”
- Stan Phelps
“Customer experience isn’t an expense. Managing customer experience bolsters your brand.”
- Annette Franz
“You can’t transform something you don’t understand. If you don’t know and understand what the current state of the customer experience is, how can you possibly design the desired future state?”
- Laurice Leitao
“Our greatest asset is the customer! Treat each customer as if they are the only one!”
Do you know any amazing customer experience quotes we’ve missed? Why not share them with us on social media? In the meantime, why not take a look at these 50 thought-provoking customer service quotes.
